ALPHERA Financial Services appoints new director of UK business 

Royall has moved from BMW Financial Services in Greece where he served as chief executive from September 2018. 

He previously worked for BMW Group Financial Services in the UK for over 10 years in a number of roles, including head of pricing and general manager for sales & marketing Services. Prior to this, Royall was part of the management team of the BMW Group sister business, Alphabet (GB) Limited, from its foundation in 1997. 

Royall commented: “I’m extremely pleased to be returning to the UK market, taking the reins at ALPHERA during a crucial time for the vehicle finance industry. 

“ALPHERA is an incredibly important part of our BMW Group Financial Services business and the UK is the largest ALPHERA market worldwide – so it’s a brand and market where everyone takes notice of what we do.

“Over the coming weeks and months I’m looking forward to meeting up with our Partners all over the UK to get closer to our customers and outline my personal vision for ALPHERA.” 

Mike Dennett, chief executive for ALPHERA’s parent company, BMW Group Financial Services added: “We’re delighted that Alex has chosen to re-join the UK business following his spell as CEO at BMW Financial Services in Greece. 

“Alex knows the vehicle finance industry inside out, understands the unique dynamics and requirements of this market, as well as the strategic importance of ALPHERA here in the UK.”