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The Consumer Credit Trade Association (CCTA) has announced a new strategy to reshape the organisation, with a new chief executive, and a “closer alliance” with the Consumer Finance Association (CFA).
Senior Journalist covering the Credit Strategy, TRI News and Reward Strategy brands.
The strategy includes carrying out a review of association services and introducing a new campaign strategy. As part of the changes, Jason Wassell, current chief executive of the CFA, has been appointed as new chief executive of the CCTA.
Wassell will work alongside current CCTA chief executive Greg Stevens, who is set to retire at the end of the year and take up the role of CCTA chairman. Wassell will take up his new position on 1 January.
The strategy also involves the recruitment of new members, changes to the CCTA council, a review of current services and more campaigning activity.
The long term plan is that both the membership, along with the leadership team and staff at the CFA, will transfer to the CCTA next year.
Stevens said: “I am pleased that Jason has been chosen as the next chief executive of the CCTA. I know from our work together that he understands the UK’s alternative lending sector and the challenges it faces. I look forward to working with him.”
Wassell said: “Over recent years, it has become clear that there are issues of common concern for many lenders, and that was before the impact of the pandemic. I am delighted to have been appointed as the new chief executive of the CCTA, and even more pleased that we have agreed on an approach that will create a stronger voice for alternative lenders.”
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