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Credit Strategy and Experian have launched Credit Awareness Week, an annual campaign to help consumers understand their credit information, with a survey that will yield results on how Covid-19 affected their behaviour.
Senior Journalist, covering the Credit Strategy and Turnaround, Restructuring & Insolvency News brands.
The week is designed to empower consumers to improve their financial futures by helping to understand their credit information.
Launched in partnership between Credit Strategy and Experian, the campaign’s centrepiece is a survey of more than 2,000 UK adults which will be conducted by YouGov this month. The research will provide comprehensive information on how consumers - by gender, sex, age, region and other characteristics - engage with and understand their own credit data.
It will also reveal how the pandemic precipitated many individuals to check their information and the general willingness to share data under open banking. Additionally, it will focus on financial wellbeing and the use of buy now, pay later.
The campaign is in its sixth year and last year found that some 69% of UK adults don’t know their current credit score with nearly half of the UK public having never checked their credit report.
Analysis of the survey results will be published exclusively in the next issue of Credit Strategy’s magazine. The results will also be shared at Credit Strategy’s Parliamentary Reception taking place during Credit Awareness Week (21 - 25 March).
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