Freedom Finance announces partnership with Experian  

The partnership will serve to add new brands to the UK’s widest panel of unsecured lenders, complementing its existing direct connections to lenders and paves the way for even further expansion for loans and credit cards.

Adding to the existing 50+ lenders on the Freedom Finance panel, millions of people using Freedom Finance’s platform will now have access to loans from The AA, Admiral, Bank of Ireland, Cahoot, The Post Office, RateSetter and Santander.

This means Freedom Finance now allows customers to choose from the widest panel of unsecured loan providers on the market. Its proprietary technology is dedicated to helping consumers find the best deal, in the easiest possible way, without damaging their credit scores.

On top of its direct-to-consumer services, Freedom Finance’s embedded finance platform integrations with brands such as Argos, ASDA Money, Co-op Bank, Creation and The Very Group help millions of customers find the best financial products available to them.

Andrew Fisher, chief commercial officer at Freedom Finance, said: “As one of the country’s most used digital finance marketplaces, we are delighted to be partnering with Experian to offer the widest range of unsecured loans available in the market.

“Our technology allows borrowers to quickly and easily compare options between the most reputable and trusted lenders in the UK to find the loan or credit card that is right for them.

“By completing this work with Experian and building on our own direct integrations, we have integrated over 20 unsecured lenders in the last 6 months alone, allowing us to find more offers, for more people, more of the time. I’m incredibly proud of this achievement, especially at this time of significant need for many of our customers.”

Paul Speirs, managing director of digital consumer information at Experian UK&I, said: “We are delighted to be partnering with Freedom Finance to bring our panel of providers to one of the leading lending marketplaces in the UK.

“By using Experian’s technology, lenders can access a much richer and deeper level of insight into someone’s financial situation enabling them to provide a better and more informed lending decision. This is absolutely vital given the backdrop of rising inflation and the strain on living costs.”