FSE expands its team and rebrands to FSE Media

FSE was founded in 2013 and was initially established to deliver prestigious expos in London, Leeds, Glasgow and Cardiff, being acquired by the directors of Shard Financial Media, Credit Strategy’s parent company, in early 2020.

The company ran its first FSE-Week in November 2020 and its first bespoke lender TV broadcast for Bluestone Mortgages, The Unlendables, on 20 May 2021.

It will now be rebranded as FSE Media, which will focus on the experience it provides across different media and channels. As part of this work, it will be developing and announcing a range of broadcast, physical experiences and solutions with the goal of connecting product providers, technology organisations and financial intermediaries through more experiential solutions.

Alongside the rebrand, the company has also announced that FSE founder James Prosser will be leaving the organisation, with Shard Financial Media’s head of strategic partnerships Ella Garrick taking on the role of strategic partnerships director at the new FSE brand from 1 July 2021. Garrick has worked at the organisation for five years and reports to commercial director Ben Miller.

Additionally, FSE has appointed Jeff Knight of Grey Matter Marketing to provide strategic advice and support in the development and implementation of the new brand.

Shard Financial Media’s chief executive Luke Broadhurst said: “We all know that the market has changed. Therefore we have to adapt and reinvent ourselves. We have created FSE Media, a simple name change but with a more dynamic strategy in place and with greater group resources. Ella comes with lots of experience and fresh thinking. And bringing Jeff (Knight) into the fold also gives us an extra dimension through his market knowledge and his creative thinking. These are exciting times.”

Prosser added: “I am extremely proud of having founded and built the original FSE proposition and I am delighted to know that this brand is in safe hands and will evolve in the way it needs to in this new market. I wish the team all the best.”