One in four parents tricked into a purchase scam

Coming as part of its Take Five to Stop Fraud campaign, the figures also found that 26% of parents research a seller before placing order, while 53% check website links to make sure they’re genuine. Meanwhile, 62% protect themselves online by being wary of offers that seem “too good to be true”, with 60% said they read customers reviews of sellers online.  

All this comes ahead of Black Friday taking place at the end of this week (24 November), with the trade body warning parents to be wary of scams when shopping online for gifts.  

UK Finance’s managing director of economic crime Ben Donaldson said: “More and more criminals are using fake ads and websites to target their victims.  

“And particularly at this time of year, too many parents who are trying to bring joy to their children are falling victim to these ruthless crimes. The consequences go beyond financial, because the deception involved can cause real emotional and psychological damage.

“So, this Black Friday, when you’re searching for gifts for your children and loved ones, take extra care online. Check sellers thoroughly before buying and make sure you follow the Take Five to Stop Fraud advice – Stop, Challenge, Protect.”